Privacy Policy
The Information We Collect and Use
By “information” we mean information about you collected through our website(s), including your email address and other information you provide to us by registering for our services or making requests for information about our services. Any information provided to us will be retained and used solely for the purposes of fulfilling your request for information, performing and carrying out the terms of the services we provide, or communicating with you as a patient or prospective patient of Forward Physio.
Health Information We Collect
As a healthcare provider, Forward Physio may collect health-related information necessary to provide physical therapy, rehabilitation, diagnostic, and performance services. Protected health information (PHI) is collected, stored, and maintained in accordance with applicable federal and state privacy laws, including the Health Insurance Portability and Accountability Act (HIPAA) where applicable. A separate Notice of Privacy Practices is provided to patients at the time of service and governs the use and disclosure of PHI.
How We Use Your Information
We may use the information we collect for purposes including
- Providing and delivering our services
- Communicating with you regarding appointments, inquiries, or care
- Responding to questions or requests
- Improving our website, services, and operations
- Complying with legal, regulatory, and healthcare obligations
SMS and Mobile Information
No mobile information will be shared with third parties or affiliates for marketing or promotional purposes.
All categories above exclude text messaging originator opt-in data and consent. This information will not be shared with any third parties under any circumstances.
Registration
Registration is not required to simply view the Forward Physio website. If you elect to register or submit a contact request, Forward Physio asks you for information that enables us to provide services. Registration may require you to provide contact information such as your name and email address.
Aggregate Information
From time to time, we may collect general, non-personal, statistical information about the use of the Forward Physio website, such as how many visitors visit a specific page, how long they stay on that page, and which hyperlinks, if any, they “click” on. We collect this information through the use of technologies such as “cookies” and “IP addresses,” which are discussed in greater detail below. We may also group this information into aggregate visitor data in order to describe use of the website to existing or potential business partners or other third parties, or in response to a government request. This aggregate data will in no way personally identify you or any other visitors to the website.
IP Addresses
An IP address is a number that is automatically assigned to your computer whenever you are using the web. Web servers automatically identify your computer by its IP address. Forward Physio collects IP addresses for purposes of system administration, to report aggregate information to third parties, and to track the use of the website. When visitors request pages from the Forward Physio website or click on a link in a mailing sent through our service, our servers log the visitors’ IP addresses. We reserve the right to use IP addresses to identify a visitor when it will enhance the user’s experience or if we feel it is necessary to enforce compliance with the website’s policies or to protect Forward Physio, the website, its visitors, our Internet Service Provider partners, or others.
IP Addresses
An IP address is a number that is automatically assigned to your computer whenever you are using the web. Web servers automatically identify your computer by its IP address. Forward Physio collects IP addresses for purposes of system administration, to report aggregate information to third parties, and to track the use of the website. When visitors request pages from the Forward Physio website or click on a link in a mailing sent through our service, our servers log the visitors’ IP addresses. We reserve the right to use IP addresses to identify a visitor when it will enhance the user’s experience or if we feel it is necessary to enforce compliance with the website’s policies or to protect Forward Physio, the website, its visitors, our Internet Service Provider partners, or others.
Cookies
Cookies are pieces of information that a website transfers to an individual’s device for record-keeping purposes. Cookies make web browsing easier by saving your preferences while you are at the Forward Physio website. The use of cookies is an industry standard. For example, we may use cookies to verify login status. They are not used to store personal health information. By showing how and when visitors use the website, cookies help us see which areas are popular and which are not. Information such as the total number of visitors and pages viewed is most easily tracked with cookies. We may use the information from cookies to make improvements and updates to the website and to tailor our services to our visitors’ needs.
You always have the option of disabling cookies using your browser preferences. Most browsers are initially set up to accept cookies. You can reset your browser to refuse all cookies or indicate when a cookie is being sent. However, please be aware that some features of the website may not function properly or may be slower if you refuse cookies.
Clear Gifs (Web Beacons / Web Bugs)
Clear gifs are tiny graphics with a unique identifier, similar in function to cookies, used to track the online movements of web users. In contrast to cookies, which are stored on a user’s device, clear gifs are embedded invisibly in HTML files.
We may use clear gifs in our HTML-based emails to let us know which emails have been opened by recipients. This allows us to gauge the effectiveness of certain communications. If you no longer wish to receive our newsletter or other communications by email, you may opt out by following the instructions included in each communication.
Profile
We may store information that we collect through cookies and clear gifs to create a “profile” of your preferences. We may tie your personal information to information in the profile to provide tailored communications or to improve the content of the website for you. We do not share your profile with third parties.
Information Sharing and Disclosure
Except for the limited situations listed in this Privacy Policy, we will not share your personal information or mobile data with third parties.
All categories above exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties.
Agents and Third Party Service Providers
To provide our services to you, we may sometimes use other businesses to perform certain specialized services such as data processing, scheduling, payment processing, or other technology services. In such instances, we may provide your personal information to those businesses, but they are not permitted to retain or use your information for any other purpose.
Change of Control / Asset Transfer
As Forward Physio develops, we may buy other businesses or their assets or sell all or parts of our business assets. Customer information is generally one of the business assets involved in such transactions. In the event that the assets of Forward Physio in whole or in parts are acquired by a third party, customer information, including any visitor information collected through the Forward Physio website, would be one of the transferred assets. In the event of a corporate change in control or sale of all or parts of our business assets, our users will be notified in accordance with the “Changes to this Policy” section if their personal information is provided to the new corporate entity or asset purchaser.
Legal Compliance
Forward Physio reserves the right to disclose member information in special cases when we have reason to believe that disclosing this information is necessary to identify, contact, or bring legal action against someone who may be causing injury to or interference with (either intentionally or unintentionally) Forward Physio’s rights or property, other visitors, or anyone else that could be harmed by such activities. Forward Physio also reserves the right to disclose visitor information when we believe in good faith that the law requires it.
Communications From Forward Physio
Based upon the information you provide us, we will communicate with you in response to your inquiries, to provide the services you request, and to manage your account. We may communicate with you by email, phone, or SMS.
Newsletters and Promotions
We may provide you the opportunity to opt in to additional newsletters or promotional communications sent by email. If you have opted in or otherwise qualify to receive these forms of communication, we will use your name and email address to communicate with you. Out of respect for your privacy, we provide you a way to unsubscribe. Please see the “Choice and Opt-out” section.
Choice / Opt-out
Service email messages are required to fulfill the services you have requested. You may opt out of communications that are not directly related to your care by following the instructions included in each communication or by contacting Forward Physio at the email below.
Security and Information Protection
The security of your information is important to us. When you enter sensitive information (such as a credit card number) on our payment forms, we encrypt that information using Secure Socket Layer (SSL) technology.
We follow generally accepted industry standards to protect the information submitted to us, both during transmission and once we receive it. No method of transmission over the Internet, or method of electronic storage, is 100% secure. While we strive to use commercially acceptable means to protect your personal information, we cannot guarantee its absolute security.
Firewalls
Protecting the security of your personal information is important to us. When we store information that you have provided to us, that information is protected by security measures that include firewalls, intrusion detection systems, data encryption, and physical security, where appropriate. No data transmission over the Internet or data repository can be guaranteed to be 100% secure. While Forward Physio strives to protect your personal information and privacy, we cannot guarantee or warrant the security of any information you disclose or transmit to us online and cannot be responsible for the theft, destruction, or inadvertent disclosure of your personal information.
Links to Other Sites
Please be aware that when you are on the Forward Physio website, or when you receive an email message from us, you could be directed to other sites that are beyond our control. There may be links to other sites from Forward Physio’s pages or from emails we send to you that take you outside our website. These other sites may send their own cookies to visitors, collect data, or solicit personal information. The privacy policies of these other sites may be significantly different from this Privacy Policy. We are not responsible for the privacy practices of these other sites and cannot guarantee the security of any of your personal information collected there.
Privacy Policy for Children
We do not knowingly collect information from children under the age of 13 through the Forward Physio website. If you are under the age of 13, please do not provide any information to us. If we become aware that we have collected information from a child under the age of 13, we will make commercially reasonable efforts to delete such information from our records.
Changes to this Policy
The terms of this Privacy Policy may change from time to time. We will notify you of any material changes by posting a notice on the homepage of the Forward Physio website for a reasonable period of time after such changes are made, and by updating the “Effective Date” at the top of this Privacy Policy. We encourage you to check this page periodically for any changes. Your continued use of the website following the posting of changes will mean you accept those changes.
